i gotta say the one thing nobody else has said but I do miss the circular symmetry in the magnet... obviously I love the progress and I totally plan on buying one of the new BtL woofers for myself once I compare t/s parameters but as you said before about "flame baskets ruling the sales market" I think its more alien than appealing... I've been trying to get my bosses to get some kind of deal with Fi as far as selling your product lines, as we sell tons of expensive JL subs and when I brought them my BtL for a little show-and-tell they even said, "That woofer really would sell itself" (in reference to the impressive motor/magnet), and had amazing compliments for a dual Q 15" install I did for a close friend. They have had bad experiences with warranty issues with some companies, and they were hesitant for that reason alone. Basically what I'm getting at is do you think the BtL line is more or less marketable now? I feel like I would need to demo the woofer for most uninformed customers before they would want it... Regardless of what I may believe is true about "common opinion" I am a huge fan, I like different. If you had to make the magnet Amy Winehouse ugly but it performed better I would still be all over it.